Insights
Straight answers to the questions our clients ask about leads, tracking, AI agents and ads.
- Reply to every lead10 Nov 2026
Why do leads go cold, and how do you follow up automatically on WhatsApp?
Leads go cold when the first reply is slow, follow-up stops after one try, or nobody owns the conversation. Fix it with a reply inside a minute, a planned follow-up sequence, and approved WhatsApp templates once the 24-hour customer service window closes. Pause automation the moment a person takes over.
- Fix your ad tracking10 Nov 2026
Why do Meta Ads and Google Ads report different conversions?
Meta and Google Ads use different attribution windows (Meta defaults to 7-day click, 1-day view; Google to 30-day click), count views differently, date conversions differently and each claim the same sale. Neither is wrong. Use your CRM or shop data as the source of truth and send real sales back to both.
- Fresh ads every month10 Nov 2026
How often should you refresh Meta ad creative?
There is no fixed number of days. Refresh a Meta ad when results slip: check cost per result weekly, add genuinely different new ads when Ads Manager shows Creative Limited or Creative Fatigue, and keep two or three fresh concepts ready so you never start from zero.
- Turn visitors into customers10 Nov 2026
Why are people adding to cart but not buying?
Some shoppers are just browsing, but most who leave a full cart hit a problem at checkout. Baymard Institute's research ranks extra costs (40%), slow delivery (20%), not trusting the site with card details (19%) and forced account creation (18%) as the top reasons. Most are fixable.
- Reply to every lead22 Oct 2026
How fast should a business reply to a new lead?
Reply within five minutes if you can, and always within the hour. A Harvard Business Review study of 2,241 companies found that firms contacting a lead within an hour were nearly seven times more likely to qualify it than firms that waited even one hour longer, and over 60 times more likely than those that waited a day.